1/13/2024 0 Comments Wraparound sunglasses![]() A wave of similar videos helped a $12.99 pair sold by Guvivi go viral. TikTok influencers like directed followers to platforms like Shein, where, it was said, one could buy look-alikes for the price of a McChicken. The quest for dupes spawned its own content vertical on platforms like TikTok, where #Balenciagadupe now has 4.7 million views. Kardashian wore to the Vanity Fair Oscars after-party set social media abuzz. The $490 Balenciaga Swift Oval sunglasses that Ms. Affordable iterations abound on Amazon and at Walmart. The wraparound hype is not unique to the luxury sector. The global shopping platform Lyst reported that searches for wraparounds jumped 70 percent after the YZY show in Paris, and have increased by 49 percent over the last three months. In September, Kanye West sparked a wave of wraparound content after introducing his alien-like YR 3022 YZYGAP SHDZ, which were promoted on Instagram by a humorously vast range of style icons, including Anna Wintour, Lil Uzi Vert, Steve Lacy, Michèle Lamy and Naomi Campbell. ![]() The Balenciaga spring 2021 precollection was shown in the form of a music video in which models in wraparound shades walk through the streets of Paris in the evening, mouthing the lyrics to BFRND’s cover of “Sunglasses at Night.” Wraparounds have since become a cornerstone of Demna’s irony-laden and cyber-centric aesthetic. Kardashian’s designer du jour, Demna Gvasalia, now referred to mononymously as Demna, who has sent them down the catwalks of Vetements and Balenciaga since 2018. Named for their curving lenses and face-hugging silhouette, wraparounds have been creeping back into style since the Fenty x Puma show in 2017, but 2022 appears to be the year of their mainstream renaissance.Īnyone struggling to wrap their head around wraparounds’ role in the luxury fashion sector need look no further than Ms. The much lampooned style, once the pinnacle of passé, is now equally (if not more) at home on the runways of Paris and in the selfies of celebrities as it is on dads in cycling shorts. Those who associate wraparounds with the shade selection at their nearest Shell station are well within their right to wonder: How, exactly, did gas station sunglasses become chic? Thirteen of those images were posted in August alone. Kim Kardashian, the influencer in chief, has posted about 40 photos of herself in wraparound sunglasses to her Instagram feed since January. In the last few weeks, wraparound sunglasses were spotted on Rihanna, Bella Hadid, Kylie Jenner, Kaia Gerber and Addison Rae, and, within the past few months, on Justin Bieber, Bad Bunny, ASAP Nast, Offset and Pharrell Williams.
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